Distribution & Promotion

Jordan’s World – the film, is positioned for wide domestic and international distribution across a range of accessible platforms, ensuring the story reaches both mainstream and targeted audiences.

Broadcast Networks

  • Australia: SBS
  • International (including U.S.): Targeting aligned broadcasters such as PBS (Public Broadcasting Service, IFC (Independent Film Channel), and other networks with a strong focus on social issue documentaries.

Streaming Platforms

  • DocPlay: A dedicated platform for documentary content.
  • YouTube: Select advocacy and impact content will be published in partnership with impact partners like Autism Gold Coast.
  • Jordan’s World Website: A standalone online hub will be developed to host the full film, supplementary content, resources, and engagement tools—allowing direct access for families, educators, health professionals, and advocates.

Digital Marketing

Promotional and educational content will be distributed across a range of digital channels to maximise reach and engagement. These include social media platforms, targeted email campaigns, newsletters, and a dedicated project website optimised for search visibility.

Impact Partner Collaboration
Website u0026 SEO
Social Media Campaigns

Autism Gold Coast will support and amplify distribution through their established networks and platforms.

A dedicated website will host the documentary, resources, and calls-to-action, supported by a strong SEO strategy to drive organic traffic and visibility.

Multi-platform strategy across Facebook, Instagram, LinkedIn, and TikTok, featuring curated content including teasers, behind-the-scenes clips, advocacy messages, and community engagement assets.

This multi-channel strategy ensures broad reach while maintaining direct connection with community and sector-specific audiences.

Outreach Promotion

Promotion

Key Activities

Promote the documentary & screening on broadcast channels.

Estimated 1 month scope of work

Creating compelling promotional assets, and leveraging digital platforms to maximize the film’s reach and impact.

Promotional assets will lobby the government – for an acknowledgement and clear definition of “Profound Autism” in Australia

Distribution via impact partner Autism Gold Coast will promote and represent better inclusion and lobby for better support systems for individuals and families living with Profound Autism

Promotional Assets:

  • Teaser / Trailer
  • Cutdowns for social media
  • EPK
  • Hero stills photography + graphic design

Website and Social Media Pages for the film:

  • Domain Name
  • Website / SEO
  • Digital Advertising
  • PR – releases
  • Social Media Platforms: Hubspot + Facebook, Instagram, Linked In, TikTok

Outreach Education

Education

Key Activities

Create educational material & advocacy resources for impact partners.

Estimated 1 month scope of work

Repurpose feature-length documentary ‘Jordan’s World’.

  • Edit educational cutdowns
  • Edit advocacy cutdown stories
  • Screenings across Australia with local Autism groups and or providers:, e.g. Autism Gold Coast